Diana A. Ofosu is a New York-based designer and brand strategist with 13 years of experience building visual systems for arts institutions, cultural organizations, architecture practices, and progressive media. Her work lives at the intersection of institutional identity and cultural urgency — translating complex missions into singular, scalable design languages.
She has led design teams, directed campaigns for contemporary art fairs across Miami and New York, and shaped the visual identity of nationally recognized newsrooms and nonprofits.
Diana co-founded People's Arts Collective in New Haven in 2012 — an artist-run gallery and community hub — and holds a B.A. in History of Art from Yale University, where her thesis focused on contemporary Chinese performance art in Beijing.
- Brand strategy, visual systems, and web design for clients across arts and culture, progressive advocacy, architecture, and fintech.
- Marketing campaign design for PULSE Contemporary Art Fair and E/AB Fair during Miami and New York art weeks, including exhibition graphics, wayfinding, and printed visitor guides.
- Communications audits, brand roadmaps, and RFP proposals with project plans, budgets, and production timelines.
- Led visual strategy and production for a progressive newsroom reaching 7.5 million monthly unique visitors — brand identity, editorial design, product design, and data visualization.
- Managed photojournalists, video editors, web developers, and product designers.
- Directed a full brand refresh and website re-platforming; reduced project delivery timelines through workflow optimization.
- Wrote and published editorial content, including op-eds and data-driven feature stories.
- Led marketing design strategy for a sustainable architecture practice — brand identity, RFQ and RFP submissions, and promotional materials.
- Authored qualifications packages and press materials, including materials for the Venice Architecture Biennale.
- Managed photography coordination and all digital promotional assets.
- Brand identity system, visual identity guide, and social media strategy for an environmental design nonprofit.
- Co-founded an artist-run gallery, workshop, and community hub in downtown New Haven — a place-making project engaging local artists and activists.